Pregnant Not Powerless – the campaign

Pregnant Not Powerless – the campaign
October 4, 2017 Nicola Barnes




Let’s work together to create social change. Let’s encourage women to give their children the best possible start in life.



Despite the positive benefits of prenatal exercise many women are still judged negatively for choosing a fit and active pregnancy. Women have been deemed ‘selfish’ and ‘irresponsible’ and accused of putting their unborn baby at risk. Many women are made to feel uncomfortable about exercising during pregnancy and scale back or give up altogether.

Although there are many reports and rafts of evidence to confirm that staying fit during pregnancy has significant benefits for both mother and baby, thousands of women and their partners still aren’t aware of just how important it is to stay active.

We’ve launched our Pregnant Not Powerless campaign to inspire women, motivate mammas-to-be, and reduce the overwhelming amount of negativity towards the incredible women who choose an active and healthy lifestyle, continuing to exercise during the most important 9 months of their lives.


With support from influencers including 14x Gold Medal Paralympian Dame Sarah Storey, fitness blogger Chontel Duncan, international footballer Helen Ward, Dr. Anna Hulda Ólafsdóttir and many, many more, we offer research, expert advice, support and encouragement.

By uniting women, we are creating a support and information hub for mums, new mums and mums-to-be. Our health-conscious generation needs to understand the benefits of exercising during pregnancy, and to enable future generations to freely enjoy a safe and happy active pregnancy.

Women who are physically active in the first 20 weeks of pregnancy are around a third less likely than inactive women to develop pre-eclampsia.

Many common complaints of pregnancy, including tiredness, varicose veins and swelling of ankles, are reduced in women who exercise.

Active pregnant women experience less insomnia, stress, anxiety and depression.

Women who exercise are up to 31% less likely to give birth to chubby babies, reducing the risk of needing a C Section.

Women who practice yoga 2 to 3 times per week experience a significant drop in their blood pressure, greater than a healthy diet alone.

High sugar intake during pregnancy can increase the risk of allergic asthma in their offspring by up to 101%.

Babies born to active mothers have improved long-term vascular health and a higher propensity to exercise themselves in later life

Staying active and continuing to exercise during pregnancy helps to maintain a normal weight gain and make it easier to regain your pre-baby body after the birth.

  • Covid-19 Delivery Update
  • Klarna

For healthy pregnancy tips, workouts, recipes & offers delivered every week